Barcelona, Spain – SCREEN has partnered with UPM Adhesive Materials qualify various label substrates designed for use with SCREEN’s new conceptual Truepress LABEL 520AQ water-based digital inkjet press. 

This collaboration was a crucial step in exploring the viability of water-based inkjet printing technology for the label market. As while this technology has a long history of proven success in the commercial printing sector, label converting has distinct requirements regarding prominent label and packaging substrates. 

Initial testing has proven to be very successful, with this collaborative printing solution providing fast, immediate drying at full production speeds as fast as 100m/min on both paper and films, which will be exhibited to the market for the first time at Labelexpo 2025. 

A Long History of Co-Innovation

UPM Adhesive Materials is one of the world’s leading suppliers of self-adhesive materials designers and suppliers, offering high-performance label materials, graphics solutions, and specialty tapes. It is also one the UPM Group’s fastest-growing global businesses, recognised for its commitment to innovation and customer service. 

Through these shared values, SCREEN and UPM have a long history of collaboration extending over more than a decade, working together at the SCREEN’s Inkjet Innovation Centre (IIC) to test and refine substrates for SCREEN’s UV inkjet presses. 

As SCREEN first began to explore applying its established water-based inkjet technology for labelling, UPM was uniquely positioned as the only substrate manufacturer also exploring solutions in this field, making them the ideal partner to support this new, experimental endeavour. 

Specialised Label Substrates for Water-Based Inkjet Printing

For the Truepress LABEL 520AQ, SCREEN and UPM have optimised several of their substrates, including a water-based inkjet coated polypropylene (PP) and (BOPP) films with a Jet Matte paper substrate. 

Polypropylene is one of the most widely used self-adhesive face stocks in the label industry, so vital to test its pigment-based water inks such as SCREEN’s Truepress SC+ inks. To ensure this vital label substrate is fully functional with water-based inkjet printing, UPM has developed a specialised topcoat that enhances ink adhesion. However, even with a specialised top-coating, effectively drying aqueous inks on films has traditionally been a challenge at high speeds, as the water can fail to settle on the hydrophobic surface. SCREEN’s Near-Infared (NIR) drying system resolves this issue, enabling effective drying on film substrates at production speeds of up to 100 metres per minute. 

UPM has also refined the composition of a Biaxially-Oriented Polypropylene (BOPP) film, another important label and packaging material, to further improve the interaction between water-based inks and the film’s surface. Similar to the tested PP film, the combination of this substrate with SCREEN’s advanced drying process resulted is high-quality output without slowing productivity or impacting label consistency. 

For paper applications, UPM has developed a Jet Matte paper with an inkjet coating optimised for water-based inks to enable sharp text, crisp image density, and vibrant colours while maintaining the production speeds required for label converters using paper substrates. This further elevates the equipment’s substrate diversity, as highly formulated SCREEN inks enables printing directly unto readily available offset coated papers without pre-treatments or primers.  

A Step Forward for Label Converters

Testing these two innovative technologies together across different proofs and production conditions has shown consistently high printing performance for both film and paper substrates. The combination of UPM’s specialised coatings and SCREEN’s drying technology achieved vivid, offset-quality results, regardless of desired ink coverage and density, while maintaining full label printing speed. 

These results are an early indicator that these solutions can enable businesses in various label markets to improve throughput, efficient energy consumption, and lessen the equipment’s overall environmental footprint, while maintaining and, for various applications, even improving label printing quality and productivity. 

Carlo Sammarco, SCREEN’s, was excited to showcase this technological collaboration potential impact on the label printing sector, saying, “Combining SCREEN’s extensive inkjet printing technologies and expertise within both the commercial and label printing sectors, with UPM’s constant innovations developing new and specialised substrates, together, we hope to successfully highlight a practical solution bringing the same exceptional high-speed, high-quality printing capabilities familiar to commercial printing, with a cost-effective, future-ready solution available to label converters.” 

SCREEN and UPM Adhesive Materials at Labelexpo 2025

At Labelexpo 2025, all demonstrations of the Truepress LABEL 520AQ on the SCREEN booth in Hall 5, Stand D55 will be run using UPM’s specialised substrates. 

Fully finished labels produced during the exhibition will be available as free samples, and a UPM expert will be on the SCREEN booth to answer questions about materials designed for water-based inkjet printing. UPM will also display additional printed samples and materials on its own booth from Hall 3, Stand D29. 

Visitors are invited register at the link below to book a one-on-one consultation with SCREEN and UPM experts, exploring how water-based digital label printing can enhance their applications during a personalised demonstration of the Truepress LABEL 520AQ: 

👉 Register your visit with SCREEN at LabelExpo 2025 

Barcelona, Spain – At Labelexpo 2025, SCREEN will demonstrate the reliability and productivity of its Truepress LABEL 350UV SAI S digital inkjet press in continuous eight-hour production runs every day of the exhibition. 

To actively demonstrate how consistent continuous label printing translates to improved production, not only will labels being printed continuously, SCREEN has partnered with Nilpeter to feature the REFINE Compact 2 converting unit on its booth to ensure every printed roll will be fully finished, live, into a client-ready product. 

REFINE Compact 2 and Truepress LABEL Working in Harmony 

SCREEN and Nilpeter share a long-standing professional relationship spanning more than a decade. In Japan, SCREEN serves as the primary dealer of Nilpeter equipment, and their combined expertise has already resulted in deeply integrated solutions for both standalone digital printing and hybrid digital/flexo configurations. Labelexpo 2025 will mark another step forward in this collaboration, showcasing how SCREEN’s reliable digital printing systems and Nilpeter’s advanced finishing technologies can support seamless, end-to-end label production workflow. 

The REFINE Compact 2 is a highly efficient converting system designed to meet the specific needs of digital label production. With its small footprint, the unit can be used both inline and offline, requiring only a few minutes to switch between setups. Its varnishing station enables additional embellishment options, such as spot varnishing or adhesive layers for subsequent foiling, all cured instantly using a built-in UV lamp. 

Automation is central to the REFINE Compact 2, making the in-depth integration with the Truepress LABEL 350UV SAI full suite of automation features to create a complete label production workflow with minimal human intervention. By automating tasks such as registration of pre-printed stock and automatic scaling, this joint system compensates for even the smallest variations, ensuring that the very first label produced is of sellable quality—reducing waste, improving profitability, and streamlining overall label production. 

SCREEN and Nilpeter at Labelexpo 2025 

During Labelexpo 2025, throughout the entire exhibition the Truepress LABEL 350UV SAI S operating continuously for eight hours from the SCREEN booth, and every label printed during these continuous production runs will be converted in real time on the REFINE Compact 2, printing fully finished, client-ready labels. 

And Nilpeter will also showcase its full catalogue of label production and finishing solutions from its own booth in Hall 3, Stand D55.  

Soeren Ringbo, General Manager Digital Products at Nilpeter, commented: “With reliable printing equipment, you need converting equipment that is just as reliable. And with our close professional relationship with SCREEN, not only can we support a more complete end-to-end label production workflow, but we can also integrate our technologies to help future-proof label converters’ operations with intuitive automation capabilities.” 

Visit Labelexpo Europe 2025 

Attendees been provided the opportunity to pre-register to visit the SCREEN booth, Hall 5 Stand D55 for a personalised demonstration of integrated digital label printing and finishing, and to learn more about how SCREEN and Nilpeter can support their label production efficiency. 

And they can expect additional benefits such as: 

• In-depth consultations on digital label printing 

• Brochures, case studies, and other informational materials 

• Free promotional giveaways 

👉 Register your visit with SCREEN at Labelexpo 2025 

Barcelona, Spain – SCREEN has extended its long-standing collaboration with CGS ORIS to integrate the company’s CERTIFIED colour quality control software with SCREEN’s Truepress LABEL technology. 

Recently recognised as the first-ever UV inkjet solution to receive the Idealliance’s G7 Digital Press Certification for expanded colour reproduction, the press will now feature advanced monitoring capable verifying to label clients that its wide colour gamut consistently meets various international colour standards with fully documented data. 

This new colour management workflow will be demonstrated live at Labelexpo 2025 on the SCREEN booth in Hall 5, Stand D55, in conjunction with the Truepress LABEL 350UV SAI S that will be operating continuously throughout the four-day event. 

Long-Term Partners in Colour Management 

CGS ORIS and SCREEN have worked together for many years on various digital colour management solutions integrated into SCREEN’s proprietary EQUIOS workflow software used in all Truepress LABEL technology, such as handling Colour Exchange Format (CxF) data to automate colour matching and control processes. 

“Looking forward, out of all the various projects where our organisations could work together, we identified that quality control and colour consistency in label printing would have the greatest impact for converters,” said Bernd Rückert, CEO at CGS ORIS GmbH. 

The latest product of this collaboration is the CERTIFIED system, designed to accurately profile the colour gamut of printing equipment against widely used colour standards such as FOGRA 51 or GRACoL. It measures and evaluates colour patches on proofs or press sheets, enabling additional refinements to help achieve the lowest possible Delta E (ΔE) rating, ensuring accurate colour reproduction across spot and process colours. 

Then, once a press’ colour gamut has been thoroughly profiled, CERTIFIED can be used to regularly monitor colour stability over days, weeks, months, or even years, documenting and archiving these results to verify that, regardless of the solution used or throughout subsequent production runs, all colours are reproduced accurately, with certifiable evidence easily accessible to all stakeholders from cloud-based system. It can even organise this data into company-wide overviews, detailed reports, and trend analyses to clearly communicate the measurements. 

CERTIFIED and Truepress LABEL Technology 

By combining the Truepress LABEL 350UV SAI presses with CERTIFIED software, SCREEN and CGS ORIS enables the digital press to more quickly configure and subsequently certify that printed label’s colours meet industry standards, while providing clients with reliable documentation verifying colour consistency. 

The technological synergy can also further boost productivity by ensuring picture perfect colours from label one, reducing the need for physical proofs and associated the shipping costs, while supporting sustainability goals by minimising wasted ink and substrates from additional rounds of test prints. 

And, as all, test chart data can be accessed through the CGS ORIS’ web platform EVALUATE, full transparency of long-term colour results between distinct presses, printing methods, or production sites over extended periods can inform the deployment of additional EQUIOS/CGS ORIS colour management solutions to make necessary colour adjustments or corrections quickly. 

These capabilities are especially promising for converters using digital and flexo or hybrid presses for the same label production runs, where colour consistency across analogue and digital printing processes is essential. In flexo printing, where colours are mixed and verified by operators manually, digital printing software capable of making accurate colour adjustments with minimal operator intervention to match small variances imperceptible to the human eye is an invaluable resource to speed up overall production efficiency. 

The Latest Colour Management Solutions at Labelexpo 2025 

At Labelexpo 2025, visitors to the SCREEN booth will see the Truepress LABEL 350UV SAI running continuously with a CGS ORIS technician regularly performing live colour measurements using CERTIFIED. Results collected throughout the exhibition will be compared with archived data to demonstrate both immediate accurate spot-colour reproduction and long-term colour stability. 

Visitors are invited to see SCREEN and CGS ORIS at Labelexpo Europe 2025, where they can book a private meeting with inkjet label printing experts walking them through data creation, handling, and certification, offering a practical demonstration of how the system verifies and documents colour consistency for converter and client use. 

Confirm your interest to secure this exclusive hands-on opportunity, along with: 

• Personalised label samples printed on the Truepress LABEL 350UV SAI S 

• The full catalogue of CGS ORIS and SCREEN’s colour management solutions 

• Additional consultations, informational materials, and free giveaways. 

👉 Register your visit with SCREEN at LabelExpo 2025 

Amstelveen, the Netherlands – SCREEN Europe is proud to share the appointment of Xavier Pereira as National Sales Manager for France, marking an important step forward in strengthening its commitment to the French digital printing market. 

Xavier brings with him a unique mix of technical knowledge and commercial expertise. From his previous position managing sales operations across multiple departments in the automotive industry, his technical foundation, combined with hands-on business leadership, laid the groundwork for his entry into the printing industry as a printing equipment reseller. 

Top-Quality Solutions and Mutual Respect

Xavier’s reputation supporting printing businesses’ growth, not only through equipment sales, but by offering practical solutions and strategic advice made him a perfect fit with SCREEN’s consultative sales approach and well-established position in the digital printing landscape. 

“For every region, we strive to bring a comprehensive, ‘local-first’ sales and support strategy,” said, Bui Burke, SCREEN Europe Senior Vice President Sales, commenting on the necessary criteria when considering who to manage this vital market. “As such, we found in Xavier Pereira not only a skilled and experienced expert in the printing industry, but a native French speaker who will be based in the region, who can build strong personal and professional relationships that will help drive mutual success for us and all our digital printing equipment users.” 

Supporting Growth in the French Market

For Xavier, SCREEN’s combination of advanced Japanese technology, efficient internal structure, and collaborative team culture made a strong first impression, and he steps into this role at a critical time. The French print market is evolving, with consolidation among printers and growing caution around major equipment investments. 

“In this environment, customers need more than a vendor, they need a reliable long-term partner. And SCREEN as an international manufacturer that doesn’t just sell equipment, but designs, codes, builds, and supports everything they sell, in-house. That’s a level of reliability the French market is actively looking for right now. That level of vertical integration means customers get a product that’s they know will keep printing for many, many years.” 

He sees strong potential for SCREEN in France, a mature market where digital inkjet technology is ideally positioned to modernise and future-proof print operations. His focus is on expanding SCREEN’s presence by deepening local partnerships and bringing advanced, reliable solutions to more businesses across the country. “My mission is to ensure printers in France know they have a committed partner in SCREEN, with expert local support, dependable technology, and a long-term vision for growth,” says Xavier 

Meet Xavier at Labelexpo Europe 2025

Xavier Pereira will be attending Labelexpo Europe 2025, where SCREEN will showcase its latest advancements in digital inkjet printing for labels and flexible packaging. 

Visitors to the SCREEN showcase at Hall 5, Stand D55 can register to book a one-on-one meeting to discuss their needs, explore SCREEN’s solutions, and learn more about the company’s renewed commitment to France. 

Register for your personalised meeting at:
SCREEN at LabelExpo 2025

Barcelona, Spain – SCREEN has partnered with DeCoSystem SRL to integrate their advanced Sentinel label inspection system with Truepress LABEL digital inkjet UV label presses. This collaboration promises to deliver real-time defect detection and data verification to further enhance the efficiency, quality, and consistency of SCREEN digital label printing. 

This advanced solution will be publicly presented for the first time at Labelexpo Europe 2025, where visitors to the SCREEN booth in Hall 5, Stand 55 will be able to observe the Sentinel Platinum inspection system operating on the Truepress LABEL 350UV SAI S. 

Precision Inspection Now for Digital Label Printing

DeCoSystem’s Sentinel range offers different inspection resolutions depending on the printing method and requested performance. For high-speed digital and hybrid digital/flexo systems, the Sentinel Platinum model delivers the highest level of performance utilising a contact image sensor (CIS) and a customised lamp to ensure high-resolution labels are accurately inspected without slowing printing speeds. 

From an intuitive operator interface, the system detects a wide range of potential defects in real time, and while the Truepress LABEL 350UV SAI rarely has operational issues, this functionality can be invaluable for converters working with difficult substrates or finding operator errors. While converters working in sectors that require quality assurance and full traceability, it also provides high-resolution data verification by comparing scanned output directly against the original PDF files, checking data accuracy, barcode and QR code readability, and other variable data elements. 

At the end of each production run, the Sentinel system then automatically generates detailed reports identifying the type and position of any defects, enabling complete quality documentation, corrective action, and subsequent workflow optimisation. 

DeCoSystem Verification with Truepress LABEL Printing

The Sentinel Platinum system can be easily installed into Truepress LABEL 350UV SAI label presses with compact hardware and thorough, intuitive software integration enabling precise, high-resolution label defect and verification at full production speeds. 

The system also functions in combination with SCREEN’s rewinder solution, allowing defects to be located, corrected, and verified without unnecessary substrate waste. Reports from the inspection system guide the rewinder to specific defects for efficient correction, further supporting sustainable production. 

And by communicating between SCREEN’s EQUIOS workflow management software and MIS systems, Sentinel Platinum can analyse job definition files (JDF) to acquire job data, and, thanks to advanced artificial intelligence protocols, can automatically recognise the label design, quality tolerances, and dimensions, reducing false label rejections and setup times. 

For label converters working with sensitive applications such as pharmaceutical and personal care, this new solution offers waste reduction through early detection and correction of defects (which also supports ongoing sustainability initiatives), fully verified data integrity invaluable for product certification, and the ability to provide end customers with documented proof of defect-free and data-verified production earlier in the production workflow. Together, these improvements enhance the already exceptional printing consistency of the Truepress LABEL 350UV SAI, streamlining overall production efficiency and profitability throughout the entire label converting workflow. 

Label Inspection & Digital Printing Productivity at Labelexpo 2025

At Labelexpo Europe 2025, SCREEN‘s Truepress LABEL 350UV SAI S will be operating continuously throughout the show, highlighting this system’s reliable engineering that has resulted in its industry-leading press uptimes, now with every label produced inspected and verified by the Sentinel Platinum system. Visitors will see first-hand how the press maintains uninterrupted, high-quality production, and if any issues are detected, they can be immediately and decisively addressed. 

DeCoSystem SRL will also showcase six additional inspection systems on its own booth in Hall 3, Stand G25, and six more integrated with various printing equipment providers throughout the exhibition, demonstrating how their collaborations are driving label printing technological advancement and customer value. 

“We’re seeing how converter’s clients are increasingly expecting more assurances and verification that they receive their labels exactly as expected,” said Carlo Sammarco, Business Development Director Label & Packaging Solutions at SCREEN Europe. “By combining the reliability of SCREEN’s Truepress LABEL technology with the precision of DeCoSystem’s inspection systems, we can deliver a workflow that simultaneously gives clients the assurance their labels are defect free, while enhancing the converters productivity, quality, and customer confidence.” 

Visit SCREEN at Labelexpo Europe 2025

Discover how SCREEN’s market-leading productivity, combined with precise inspection technology, can elevate your label production. Visitors who pre-register will receive: 

• A private consultation with a SCREEN digital printing expert. 

• The opportunity to test their applications within SCREEN’s EQUIOS workflow. 

• Personalised samples produced on the Truepress LABEL 350UV SAI S. 

• Free brochures, samples, and giveaways. 

Register here: SCREEN at LabelExpo 2025 

Barcelona, Spain — At Labelexpo Europe 2025, SCREEN and Lombardi Converting Machinery will showcase a powerful hybrid label printing solution built around the SCREEN Truepress LABEL SAI S inkjet label press deeply integrated with Lombardi’s Digistar Hybrid line. 

This configuration combining SCREEN’s high-performance digital printing with Lombardi’s flexographic and semi-rotary die-cutting units will be demonstrated live at the Lombardi booth throughout the Labelexpo 2025. Lomardi’s visitors can expect to see this advanced hybrid printing workflow in action, producing beer bottle labels to explore the benefits of a digital-flexo workflow guided by SCREEN and Lombardi’s label printing experts with personalised demonstrations and consultations. 

Hybrid Innovation powered by SCREEN and Lombardi

This proven solution between SCREEN and Lombardi reflects an important trending topic at Labelexpo 2025 as label converters increasingly seek hybrid printing workflows to provide the flexibility and efficiency need in the increasingly competitive label converting industry. 

Lombardi’s exhibition centres their hybrid technology under their “Enter the Printdom” theme, symbolized by a butterfly capturing the how this market is transforming as digital and flexo printing are converging as complementary technologies that enable converters to optimise production based on job complexity and run length. Reflecting this vision, Lombardi’s Digistar Hybrid line is built to manage a wide range of label applications, from short, variable-data runs to longer, more intricate print jobs—all while maintaining consistent quality and throughput. 

Represented by a hummingbird known for its rapid manoeuvrable flight, SCREEN’s exhibition focuses on label and flexible package printing technology balancing speed, precision, and adaptability with a variety of proven and the latest printing from Hall 5, Stand 5D55. SCREEN’s part in this hybrid configuration brings not only its proven reliable Truepress LABEL 350UV SAI S digital inkjet label press, but also its exceptional EQUIOS workflow management software, enabling complex data sharing between both technologies to support an automated, end-to-end label printing workflow.  

Together, this hybrid printing system delivers a smart production workflow with digital flexibility, flexo speed, and automation throughout. 

“We believe hybrid digital and flexographic printing represents a new starting point for our industry,” said Nicola Lombardi, Marketing Manager of Lombardi Converting Machinery. “This joint solution gives converters the tools they need to grow faster, handle diverse job types, and stay competitive all while delivering the premium print quality their customers need.” 

Register for Live Hybrid Printing Demos at Labelexpo Europe 2025

Interest in hybrid digital-flexo configurations continues to gain momentum across Europe, and Labelexpo Europe 2025 is the ideal stage to experience this solution. 

At the Lombardi stand, Hall 3, Stand E99, there will be a Truepress LABEL 350UV SAI S in a hybrid configuration with a Lombardi flexo unit, where visitors can see label production runs displaying how the deep technological integrations between SCREEN’s inkjet and Lombardi’s flexo provides a versatile label production solution. 

While from the SCREEN stand at Hall 5, Stand D55, attendees can explore the benefits of high productivity standalone digital label printing with 8-hour daily demonstrations of continuous label printing, highlighting how reliable printing performance drives reliable profitability. 

Register now to experience SCREEN and Lombardi at Labelexpo Europe 2025 and see firsthand how hybrid inkjet and flexographic printing can transform your label production:
👉  SCREEN at Labelexpo 2025 

Barcelona, Spain – At Labelexpo 2025, SCREEN will present the Truepress LABEL 520AQ, a new solution designed to meet the evolving needs of today’s label converters. This proof-of-concept digital label press is built on SCREEN’s long-standing expertise guiding the development of water-based inkjet technology, and an in-depth understanding of the label printing sector, to evaluate how label converters can enter new markets and improve operational efficiency with water-based inkjet printing. 

“With the Truepress LABEL 520AQ, we’re working to discover how converters can expand their throughput of their existing printing jobs while entering new markets, and how this well-established technology can also help them to meet the increasing demand for sustainable, high-quality labels,” said Carlo Sammarco, Business Development Director Packaging Solutions at SCREEN Europe. 

SCREEN Water-Based Digital Inkjet Now for Label Printing 

The Truepress LABEL 520AQ was conceptualised in direct response to growing trends within the label printing industry: rising production costs and increased demand for premium-quality labels. 

Water-based inkjet technology addresses both challenges by bringing a combination of high-quality output and exceptional productivity already thoroughly understood in the commercial printing industry for various label applications, via printing speeds averaging 100 metres-per-minute on a 520mm media width (508mm printable width) to improve throughput without compromising quality or reliability. 

Meanwhile, with 1200 x 1200 dpi resolution, converters can expect offset printing image fidelity, including crisp text, sharp lines, and smooth mid-tone gradations with digital printing versatility. And with SCREEN’s proprietary raster image processing and advanced substrate control systems managed by EQUIOS workflow management software ensures superior registration accuracy, even at full production speeds. This technology also incorporates Truepress SC+ Inks already extensively used by Truepress JET technology, ensuring the same wide colour-gamut reproduction seen in commercial printing, with consistent high-density coverage even at high speeds with minimal odour.   

Transforming the Label Converting Market 

SCREEN is using this conceptual solution to test how label converters who incorporate water-based inkjet printing their production workflows can significantly enhance operational efficiency. Jobs that traditionally required more specialised equipment can now be completed more effectively on this high-throughput system, while potentially improving print quality and consistency. This allows businesses to strategically offload existing work, reserving more complex embellishing lines for jobs that truly require it, thereby increasing overall production throughput across the facility. 

Beyond streamlining current operations, the Truepress LABEL 520AQ can potentially open the door to entirely new market opportunities. With its wide format capabilities, the press supports larger format labels, enabling printers to serve new packaging formats and customer demands. It also supports sophisticated variable data printing, such as QR codes, barcodes, randomised graphic elements, and personalized label designs, ideal for promotions, compliance, and traceability. 

The versatility of the system is still being explored, with early trials showing great potential to enable new possibilities with highly specialised label segments including pharmaceutical labels, agri-chemical labelling, and wet-glue labels. These emerging and expanding markets are actively being explored by SCREEN with various technology partners, signalling a new wave of innovation for digital label production. 

See the Truepress LABEL 520AQ Live at Labelexpo 2025 

SCREEN Europe invites, converters, innovators, and our partners to witness the Truepress LABEL 520AQ in action for the first time at Labelexpo 2025. 

Visitors will have the opportunity to learn more about the technology, explore its capabilities across various substrates, and join the discussion regarding how this technology can meet the evolving production requirements in the label converting sector. 

Register to visit the SCREEN booth at Labelexpo 2025 to take part in the conversation on how this water-based, high-speed inkjet printing can open new doors for label businesses:
SCREEN at LabelExpo 2025 

Barcelona, Spain – As the world’s largest event dedicated to label and package printing, Labelexpo 2025 from 16–19 September, will bring converters and technology innovators together to explore the future of label and packaging production. 

SCREEN’s exhibition will be there to demonstrate how its latest digital inkjet printing solutions can meet evolving market and consumer demand for exceptional print quality, shorter job lengths, and the need to balance profitability with sustainability throughout the label production workflow to drive the next wave of growth in a rapidly evolving sector. 

Digital Label Printing Redefining a Changing Market 

The centrepiece of SCREEN stand will be the Truepress LABEL 350UV SAI S UV inkjet label—the “workhorse” digital printing solution throughout the label converting industry with efficient daily operation, advanced automation features supporting complete end-to-end workflow integrations, backed by industry leading press uptimes exceeding 80%. 

Carlo Sammarco, Business Development Director Label & Packaging Solutions at SCREEN Europe, commented how, “At SCREEN, we focus on printing solutions that don’t just deliver high quality—they deliver those same high-quality results, reliably and consistently shift after shift. Labelexpo 2025 allows us to demonstrate how high-efficiency label printing is where label converters can make improvements to their business’ bottom-line and high efficiency is where Truepress LABEL solutions excel.” 

Non-Stop “Live” Printing Exhibition at Labelexpo 2025 

To demonstrate to visitors exactly how dependable the SCREEN’s Japanese-precision engineered really is, the Truepress LABEL 350UV SA-S digital press will be printing continuously throughout all four days of Labelexpo 2025—from when the doors open to the closing bell, constant label productivity. 

Anytime a guest visits the SCREEN stand, they can expect to see this digital label press running consistency with a variety of different label applications and a variety of different substrates, printing hundreds of metres of labels in real time. Seeing is believing, and after seeing this high productivity digital inkjet label printing solution how label converters can feel more confident in investing in new digital printing technology or expand their existing digital label production workflow. 

In addition to this impressive live performance, visitors will be able to explore how from this reliable foundation, daily print production can be further optimised with “lights-out” automation streamlining everything file preparation to the finished product, new Truepress Digital Primer for improved durability and embellishment without additional equipment, and SCREEN UV inkjet technology for hybrid/flexo label printing workflows. 

Labelexpo 2025: The Expansion into Flexible Packaging 

As the label market continues to mature and competition intensifies, converters are increasingly exploring flexible packaging as an opportunity to diversify their offerings. With brand owners seeking more sustainable solutions—and paper packaging gaining favour for its recyclability and consumer appeal—this segment is growing rapidly. SCREEN will showcase the latest innovations in flexible packaging, offering digitally printed samples and expert guidance on how converters can enter this high-potential space with minimal risk and maximum efficiency. 

For many label converters, moving into flexible packaging can seem daunting, but SCREEN applying its long history and expertise in digital inkjet to this exciting growing market with the Truepress PAC 520P that will be presented at Labelexpo producing finishing ready reels for paper packaging and Truepress PAC 830F for plastic flexible packaging films. With water-based inks compliant with European food and safety regulations and guidelines ensuring a high level of consumer safety, these solutions support a transition or addition of flexible packaging production that is accessible, scalable, and profitable—from roll to finished reel, label printers can now diversify their offerings and capture new business in fast-growing, sustainable packaging markets.

Book Your Personalised Demo with SCREEN at Labelexpo 2025! 

Discover how SCREEN’s digital inkjet label and flexible package printing solutions can ignite your digital transformation and future-proof your business with technology you can rely on. 

Sign-up to visit SCREEN Labelexpo 2025 for a personalised demo where we will dive-deep into how your applications and label converting workflow can be optimised and expanded with digital printing technology—and expect receive: 

• Free Print Samples 

• Expert Printing Insights 

• Exclusive SCREEN Giveaways. 

Register Here!
SCREEN at LabelExpo 2025

Amstelveen, Netherlands – SCREEN Europe, recognising how digital printing technology can support a wide variety of businesses throughout this region, is pleased to share that Matthias Puers has been promoted to Regional Sales Manager for the DACH countries, reinforcing its commitment to growth and local customer support across Germany, Austria, and Switzerland. 

Matthias Puers for the DACH Region 

With extensive experience in the German-speaking printing market and extremely well-connected, Matthias brings deep industry insight and hands-on knowledge to his expanded role. For the past three years he has applied these skills serving SCREEN Europe’s as its Sales Manager for Germany, representing their digital printing technology at major industry events and working closely with both partners and prospective inkjet customers. 

In his new position, Matthias will be responsible for strengthening relationships with existing clients while driving new sales across the full portfolio of SCREEN’s digital inkjet presses, including Truepress JET for commercial printing, Truepress LABEL for labels, and Truepress PAC for flexible packaging. 

Patrick Jud, Patrick Jud, the Director for Central and Eastern Europe comments: 

“Matthias has proven himself an invaluable member of the Sales Team for this region. His experience with digital inkjet technology and his deep understanding of the market makes him the ideal person to lead SCREEN’s efforts in one of the most important markets for digital inkjet printing solutions in Europe.” 

SCREEN Reinforces Presence in the DACH Region 

This strategic decision comes as SCREEN continues to strengthen its presence across Europe, bringing sales and support under more direct control to better serve customers in key printing sectors with experienced and dedicated experts who understand the unique requirement and pain-points for each market. 

The DACH region in particular stands out for its strong adoption of digital printing technologies, and SCREEN inkjet is well-positioned to further expand the adoption of the latest generation of commercial, label, and flexible packaging inkjet presses.  

Matthias Puers is now in the perfect position to support the ongoing digitalisation of printing businesses as the market shifts towards a higher number of SKU’s, shorter time-to-market, and variable data personalisation where SCREEN digital printing is the optimal solution to modernise and scale print operations. 

Matthias focus will be to consolidate SCREEN’s existing growth in this mature and strategically important market. He will be supported by an expanding team of German-speaking Service Engineers to better support partners in the DACH region with more specialised and faster professional and technical support. By strengthening both the sales and service presence, Matthias and his team will reinforce to local markets that they can rely on SCREEN’s long-term commitment to continuously innovating and growing alongside their partners in the DACH region.